This was my ‘departure-mail’ to the agency. Soppy, yes. But it was 99.9% true.
It was a step of faith for both the agency and her.
For an agency to put its dollars into a greenhorn; for a curious student who didn’t know what was in store for her.
That step proved addictive for her – she fell hard and fast for Advertising, and came back thirsting for more. At the old building along Outram Road afloat with ideas and ambition, yet grounded with wont to solve its clients’ problems, as how all responsible and effective agencies should.
And it was the occupants of the building that kept the agency flying. Apart from them being literally always all over the place, they were also crazy but down-to-earth, grumpy but loving, serious but funny, weird but wise, random but hardworking…
To a girl all of eighteen (now nineteen), that was awesome.
What kept her head on her shoulders, however, was the patience of the seniors around her. Though unobligated, they willingly guided her despite her inadequacies – towards her newfound goal of being a good copywriter.
Such, many tell her, is very rare in this industry.
Rare?
She was baffled.
How could such a big, rare secret be kept under wraps for so long?
Surely juxtaposing the name of the agency with something that rings (for a pussy in the well) wasn’t to make it easier for taxi drivers to understand the pitches they’ve been winning. Or any other person on the street to see the sweat, blood and tears that make up a ’simple’ black and white ad in the newspaper.
But the Chinese saying goes: A fire cannot be subdued by paper.
So, as this is being written, the secret’s slowly revealing in itself – and she feels even more reluctant to leave. She wants to remain part of this family and join them as they create greater fires.
(Not the Indonesian kind, of course.)
However, the educational system asks for her back.
She has to go, but not without a heart brimming with pride for the agency she’s spent a total of 9 months in.
She’s the intern who’s temporarily leaving, but whose heart never left DDB.
Thank you Alex, Cozette, Ida, Yvonne Low, Jimmy, Justin, Alan Lim and his team, Chris Lim, Joel, Benson, Thomas, Chooi, Samantha, CK and the visualisers, Ling, Hui Chin, soccer boys, MoF – and all of you DDBers who’ve made this a fantastic learning experience for me.
I’ll work even harder to get back in.
With much love,
Benita.